Almanya, kendi ba\u015f\u0131na Avrupa’n\u0131n daha b\u00fcy\u00fck mango pazarlar\u0131ndan biridir \u2014 ger\u00e7ek bir t\u00fcketim pazar\u0131, bir reeksport merkezi de\u011fil. 2024’te Almanya yakla\u015f\u0131k 96.000 ton<\/strong> mango ithal etti ve yaln\u0131zca yakla\u015f\u0131k 8.000 ton reeksport etti; bu, meyvenin yurt i\u00e7inde t\u00fcketildi\u011fi anlam\u0131na gelir; Aldi, Rewe, Lidl ve Penny gibi sert indirimciler promosyonlarla talebi y\u00fcksek tutar. Yine de bu mangonun \u00e7o\u011fu Almanya’ya dolayl\u0131 olarak<\/strong> ula\u015f\u0131r: Avrupa’n\u0131n bask\u0131n giri\u015f noktas\u0131 Hollanda, y\u0131lda yakla\u015f\u0131k 156.000 ton reeksport eder ve bunun yakla\u015f\u0131k \u00fc\u00e7te birini (%34) Almanya’ya g\u00f6nderir \u2014 ve her devir bir ticaret marj\u0131 ekler. Do\u011frudan bir M\u0131s\u0131r arz\u0131 i\u00e7in a\u00e7\u0131l\u0131\u015f budur. M\u0131s\u0131r’\u0131n kuzey yar\u0131mk\u00fcre penceresi (yakla\u015f\u0131k a\u011fustos’tan kas\u0131m’a<\/strong> ) deniz a\u015f\u0131r\u0131 arz\u0131n az oldu\u011fu zamana denk gelir \u2014 Avrupa’n\u0131n ikinci en b\u00fcy\u00fck tedarik\u00e7isi ve en b\u00fcy\u00fck Kent kayna\u011f\u0131 Peru, kurakl\u0131k alt\u0131nda ihracat\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc \u2014 ve Avrupal\u0131 al\u0131c\u0131lar \u00f6zellikle Naomi<\/strong> gibi M\u0131s\u0131r \u00e7e\u015fitlerini istemeye ba\u015flad\u0131. M\u0131s\u0131r’\u0131n AB’deki do\u011frudan varl\u0131\u011f\u0131 h\u00e2l\u00e2 k\u00fc\u00e7\u00fck (sevkiyatlar\u0131 h\u0131zla art\u0131yor, y\u0131ll\u0131k yakla\u015f\u0131k +%35, ancak d\u00fc\u015f\u00fck bir tabandan), bu da onu doymu\u015f bir pazar yerine a\u00e7\u0131k bir \u015ferit yap\u0131yor. Bu rehber Alman ve daha geni\u015f Avrupa perakendesine uygun \u00e7e\u015fitleri, Rotterdam \u00fczerinden veya do\u011frudan sevkiyat lojisti\u011fini, s\u0131cak su i\u015flemini, AB ithalat ve g\u0131da g\u00fcvenli\u011fi gereksinimlerini, \u00e7e\u015fit-pencere takvimini ve bir tedarik program\u0131n\u0131n nas\u0131l a\u00e7\u0131laca\u011f\u0131n\u0131 kapsar.<\/p>\n\n M\u0131s\u0131r, Alman raf\u0131na h\u00e2kim olan Latin Amerika men\u015feilerinden Avrupa’ya \u00e7ok daha yak\u0131nd\u0131r. Akdeniz reefer seferi Rotterdam<\/strong> ‘a \u2014 Avrupa’n\u0131n ana mango ge\u00e7idi \u2014 birka\u00e7 g\u00fcn meselesidir ve oradan meyve karayoluyla Almanya’n\u0131n yo\u011fun perakende a\u011f\u0131na hareket eder veya do\u011frudan Hamburg<\/strong> ve Bremerhaven<\/strong>‘e sevk edilir. M\u0131s\u0131r’\u0131n penceresi (yakla\u015f\u0131k a\u011fustos’tan kas\u0131m’a) ayr\u0131ca yararl\u0131 bir ana denk gelir: kuzey yar\u0131mk\u00fcre yaz\u0131n\u0131 takip eder, Peru deniz sezonundan (kas\u0131m’dan itibaren) \u00f6nce gelir ve \u2014 Peru’nun Kent ihracat\u0131 kurakl\u0131k alt\u0131nda yar\u0131s\u0131ndan fazla d\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in \u2014 y\u0131l\u0131n ikinci yar\u0131s\u0131nda ger\u00e7ek bir arz bo\u015flu\u011funu kapatmaya yard\u0131mc\u0131 olur.<\/p>\n\n Alman ve daha geni\u015f Avrupa perakendesi K\u00f6rfez’den farkl\u0131 al\u0131m yapar. Burada \u00f6ncelik s\u00fcpermarket programlar\u0131 i\u00e7in g\u00f6r\u00fcn\u00fcm, tekd\u00fcze kalibre, d\u00fc\u015f\u00fck lif ve raf \u00f6mr\u00fcd\u00fcr<\/strong> \u2014 Orta Do\u011fu pazarlar\u0131nda de\u011fer verilen yo\u011fun aroma ve tatl\u0131l\u0131k de\u011fil. Bu, her ikisi de lifsiz ve iyi sevk edilen uluslararas\u0131 tan\u0131nan Kent<\/strong> ve Keitt<\/strong>‘i, temiz alt\u0131n rengi, d\u00fc\u015f\u00fck lifi ve sa\u011flam elle\u00e7lemesi perakendeye uygun olan M\u0131s\u0131r’\u0131n Naomi<\/strong>‘sinin yan\u0131 s\u0131ra destekler \u2014 ve Avrupal\u0131 al\u0131c\u0131lar bunu ad\u0131yla istemeye ba\u015flad\u0131. Sorun ve f\u0131rsat, M\u0131s\u0131r’\u0131n do\u011frudan Avrupa varl\u0131\u011f\u0131n\u0131n h\u00e2l\u00e2 zay\u0131f olmas\u0131d\u0131r: M\u0131s\u0131r meyvesine Bat\u0131 Avrupa talebi k\u0131smen s\u0131n\u0131rl\u0131 M\u0131s\u0131r Kent hacmiyle frenlenmi\u015ftir ve M\u0131s\u0131r’\u0131n AB sevkiyatlar\u0131, h\u0131zla b\u00fcy\u00fcse de (+%35), k\u00fc\u00e7\u00fck kal\u0131r. Bir ithalat\u00e7\u0131 i\u00e7in bu, kalabal\u0131k bir men\u015fe yerine \u2014 b\u00fcy\u00fcme alan\u0131 olan, yeterince hizmet verilmeyen, fiyat a\u00e7\u0131s\u0131ndan rekabet\u00e7i bir men\u015fe anlam\u0131na gelir.<\/p>\n\n Alman perakendesi g\u00f6r\u00fcn\u00fcm, tutarl\u0131l\u0131k ve raf \u00f6mr\u00fcne g\u00f6re al\u0131m yapt\u0131\u011f\u0131ndan, a\u015fa\u011f\u0131daki tablo tatl\u0131l\u0131k yerine g\u00f6r\u00fcn\u00fcm ve elle\u00e7leme<\/strong> ile \u00f6ne \u00e7\u0131kar. M\u0131s\u0131r’\u0131n en g\u00fc\u00e7l\u00fc Avrupa uyumu, s\u00fcpermarket spesifikasyonlu meyvesi art\u0131 ilgisi artan Naomi’dir.<\/p>\n\nH\u0131zl\u0131 Yan\u0131t: Almanya’ya M\u0131s\u0131r Mangosu<\/h2>\n\n\n
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M\u0131s\u0131r Mangosu Alman Pazar\u0131 \u0130\u00e7in Neden Uygun<\/h2>\n\n
Almanya & Avrupa \u0130\u00e7in En \u0130yi \u00c7e\u015fitler<\/h2>\n\n